Values

• Inclusivity - Everyone, no matter what size or identity, should be able to feel comfortable at Carmico
• Transparency - When necessary, the community should be kept well informed on what’s happening behind the scenes, especially if it effects them! Honest and prompt communication is key.
• Community - The community should feel involved and appreciated, excited to engage with both us and folks around them!
• Creativity - Carmico should inspire others to be more creative with their style.
• Approachable - The community should feel like Carmico is a friend, showing the stuff they’re working on rather than a brand trying to sell to them.
• Thoughtfulness - It should be obvious to the community that we put a lot of time and care into everything from products to posts to events!

Brand Voice

What We Are:

• Upbeat
• Friendly
• Excitable
• Bubbly
• Fun
• Genuine
• Caring
• Transparent
• Approachable

What We Are Not:

• Annoying
• Aloof
• Ditsy
• Childish
• Mean
• Fake
• Dishonest
• Intimidating
• Disinterested

If there’s anything we’ve learned, is that sometimes despite our best efforts, folks don’t always read captions and will ask a question that has already been answered! If you need to, you can be strategically sweetly sassy when addressing these, as a treat.

Motifs

Emojis:

These are just some examples of commonly used emojis! When talking about a certain line, you’d use different emojis!

Mushroom: 🍄🌿✨

Sol Searcher: 🌻🦋🌿

Daybreak: 🌙☁️🌷✨

My most commonly used casual emojis are: 🥺🌿🤭✨👏

Examples of previous captions!

Colour Palette

Visuals:

• Moons (In or out of circle)
• 5 Petal Daisies
• Award Shapes
• Sparkles (Rounded 4pt Star)

Mini Rules

• Lines are always rounded on the end.
• Never layer the Terracotta colour with the Moss colour