Post Guide + Inspiration

Feed Inspiration by @MustardMade

Feed Inspiration by Hungry Hipsters, who uses both the colour fading and model/flat lay alternation wonderfully!

Examples of post types that don’t include models - the possibilities are endless and definitely not limited to what I've drawn up here.

Tags

• We tend to tag people, not products!
• Location tags as a fun aesthetic thing!
• Location for Events

Building A Thoughtful Feed

• Having colours and themes fade in and out from each other
• Alternating between Model photos and Flat-Lays to have variance and feed structure.
• Possible Post Types:
  • Model Photo
  • Flat Lay
  • In-The-Life
  • Sneak Peek
  • Customer Highlight
  • Reels
  • Event
• 3x3 Square of similar themed photos with a row before and after of fade in/out(?)

Post alternation on our feed!

Accounts For Inspiration

• Sugar House Ceramic Co.
• Mai Accents
• Lucy And Yak
• Word Bits
• Big Bud Press
• Oh Seven Days
• Hungry Hipsters
• Loon Pflug
• The Sage Soap Co.
• Shiny By Nature

Customers love to feel included! These are just 9 of many photos we've been tagged in, we can always ask permission to post one of these on our feed!

Types Of Non-Model Photos

Row 1-3:

• Flat lays w/ room for text! Similar principal to regular flat lays but less busy with a big space for text - usually promotional in some way!

Row 4-6:

• Non-Flat-Lay pics! Using a clothing rack, corners of the home or going outdoors; Carmico in action but not on a person.

Row 7-9:

• Regular flat lays! Merch interspersed with on-theme goodies. A fun idea would be for our produce themed stuff, to lay it down with the stuff its inspired by, like the pumpkin beret on top of a bunch of pumpkins!

Reels/TikToks

Video Types:

• Behind The Scenes
• How Its Made
• Event Coverage
• Styling
• Lifestyle
• What’s In My Bag

an example of reels that do better than others: the BTS reel for Daybreak had 9.9k views while the Whats In My Bag reel for the Starscape Bag had 23k views.

I like to have reels show up in the feed, with a cover photo that fits the current visual theme.

I’m not the most knowledgable on Reels/Tiktoks, so I’m extremely open to trial and error and any new, fun ideas!

I’ve found a few trends in Reels/Tiktoks that do better than others;

• Styling does far better than more professional-looking BTS/Commercial type videos
  • This isn’t to say we can’t make them, just to know what gets the most engagement!
• People want to be inspired! So videos where we go on picnics themed around our lines could inspire them to buy a product and go out on a themed picnic with their own friends! (As an example)
• I tend to not like cheesy, just mouthing to a sound videos for the business, the sounds tend to be passive aggressive and pandering
• People also like to understand the products in a fun + practical way (ie: what fits in a bag videos)

A fun, aesthetic flatlay combined with a functional video amounted to a very engaged post!

Stories

Creating story slides, both informative and interactive, in a way that doesn’t feel too corporate is almost an art in itself. Using the Motifs in the guide linked below, you’ll be using Canva to create these slides!

Brand Voice + Motif Guide

Slide Examples

Please note: Any dark gradient is from Instagram, not the actual design! There is almost never any gradients used.

BRAND FONT: Spartan (Extra Bold is the one I usually use)

Interaction

Make sure to tell Selina to engage with these!

• Leaving room for interactive instagram widgets (countdown, questions, polls etc) in the slides to be added on post.
• Story Events (Feature Friday, AMA Mondays, etc)
• BTS/Event Coverage on Stories